In the dynamic world of social impact, where the product is progress and the value proposition is our ability to affect real change and the benefits include a positive effect on people or planet, it’s essential to have a navigator who understands the terrain and appreciates the unique journeys of its travelers. This is what I bring to the table as a marketer who specializes in empowering nonprofits and social ventures. I’m Solange, and I’m thrilled to welcome you to Solange Was Here—a place where your mission and vision can find a pathway to realization.
- A Commitment to Your Empowerment
My journey from corporate to cause marketing wasn’t just a career choice; it was the logical next step for a marketer with my particular set of circumstances and lived experiences.
Raised by a single mother and activist in South Africa in the final two decades of Apartheid, I was lulled to sleep by protest songs instead of lullabies. For outings, we attended peaceful protests where I learned that people, united, could attract attention globally and affect change locally. As a preteen, I wrote letters to the editor of the local newspaper and learned firsthand the power of my pen and my voice. My opportunity to travel and be educated at Stanford University changed my trajectory forever.
In the last two decades, I‘ve communicated the value of tech products, turned executives into industry thought leaders, and helped Sales teams close deals and companies drive revenues (connect with me on LinkedIn). Now I take those learnings and apply them in organizations committed to making a social impact.
- Tailored Strategies for Your Unique Narratives
Understanding that no two organizations are the same even if they focus on similar causes, I approach each client project with a fresh perspective, keen to uncover the distinct narrative at its core. Foundational to my approach is understanding the emotional investment you pour into your cause and translating that passion into compelling marketing strategies. The marketing plans we develop together are as unique as the nonprofits I promote, tailored to highlight your strengths and address the particular challenges your organization faces.
From digital marketing to brand storytelling, the focus is always on developing marketing approaches that align with your values and vision. My approach to content marketing will unlock the key messages that make your mission truly resonate with your target audience.
- A Partnership for the Future
I believe in fostering collaborative partnerships where your insights are integral to the process. What does this mean for you and your organization? It means you’re no longer navigating the big wide world of marketing alone. I bring corporate marketing expertise and firsthand experience working in the public sector and with nonprofits, from international aid and education to local arts and environmental organizations. And I’m intent on bringing 20 years of scrappy marketing best practices to advance your cause.
I’m not a consultant who tells you what to do. I’ll collaborate with you and your team and get up to speed on your goals while you run your operation. I’ll soak in knowledge to understand where you are now, strategize on where you want to be, and co-create custom marketing solutions and a plan to guide you there. A partnership with Solange Was Here Marketing means taking proactive steps towards your ideal future, with all the modern marketing and development tools, tricks, and talent at your disposal.
Let’s Bridge the Gap from Vision to Impact
I recognize the unique challenges nonprofits and social ventures face, from limited budgets to the need for authentic storytelling. Whether you’re looking to expand your reach, amplify your message, and showcase your impact, you’ve found the right agency to make you stand out in a crowd of causes. If you lead a mission-aligned nonprofit or a social venture company and want a skilled marketing partner with a genuine desire to empower your cause, get in touch today.
